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The Toolkit

16 tools for the work that needs a person

Engines handle the repetitive findings. These are the screens you open when you need to actually look at something — each one built around a single job.

16 tools to explore

N-Gram Finder

Create negative keywords from n-grams, reduce wasted spend and improve ad relevance.

GoogleMicrosoft
Open

Audit

Get an account performance audit with easy to parse, percentage-based scores.

GoogleMicrosoft
Open

Quality Score

Track quality score over time, break down subfactors, and catch keywords that slip.

GoogleMicrosoft
Open

Conversion Health

Monitor conversion trends, action configuration, data freshness, and tracking outages.

GoogleMicrosoft
Open

Landing Page Lab

Combine ad performance, technical health, and GA4 engagement for every landing page.

Google
Open

Policy Center

Find disapproved and limited ads, understand serving impact, and open the right fix.

Google
Open

Change Impact

Review measured before-and-after outcomes for applied improvements and safety guardrails.

GoogleMicrosoftMetaLinkedIn
Open

PMax Explorer

Open the Performance Max black box: channel split, brand traffic, asset health.

Google
Open

Negative Conflicts

Find negative keywords that are blocking your active keywords and fix them.

GoogleMicrosoft
Open

Keyword Finder

View your Search Term Report alongside relevant statistics and add new keywords with ease.

GoogleMicrosoft
Open

Asset Center

Find weak RSA and Performance Max assets, rated on their own performance and reach.

Google
Open

RSA Writer

Write ads with supporting data from competitors, Google, and other ads in your account.

Google
Open

Ad Testing

Monitor A/B tests in every ad group, declare winners, and pause losing ads.

Google
Open

Automations

Set rules like "pause keywords that spend with no conversions" — run daily, applied safely.

GoogleMicrosoft
Open

Budgets

Track monthly budget pacing, project month-end spend, and adjust campaign budgets.

GoogleMicrosoft
Open

Bidding Experiments

Create simple experiments to find the most suitable bidding strategies for your campaigns.

Google
Open

Make your next change an informed one.

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