Bids and budgets
Budgets
Track monthly budget pacing, project month-end spend, and adjust campaign budgets.
The problem
It is the 24th and nobody is certain whether the account is going to overshoot or underspend.
Time zones are where budget tools quietly break. A month that starts at the wrong hour reports the wrong month.
What it does
- Pacing against monthly budget with a projected month-end figure
- Portfolio strip showing every account’s pacing at once
- Alerts when an account is tracking to over or under spend
- Adjust campaign budgets directly, with the change recorded
- Month boundaries respect the account time zone, not the server’s
Platform support
Where it works
Coverage differs by platform because the underlying APIs differ. We say which is which.
- Google AdsSupported
- Microsoft AdsSupported
- Meta AdsNot available
- LinkedIn AdsNot available
- Google Analytics 4Not available
Related
Often used alongside
These tools tend to get opened in the same session.
Automations
Set rules like "pause keywords that spend with no conversions" — run daily, applied safely.
Audit
Get an account performance audit with easy to parse, percentage-based scores.
Change Impact
Review measured before-and-after outcomes for applied improvements and safety guardrails.
Try Budgets on your own accounts
Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.
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