Integrations
Five connections, and a straight answer about each
Coverage is not uniform, because the underlying APIs are not uniform. Rather than a wall of identical logos, here is exactly what each connection does and where it stops.
Google Ads
Full supportThe deepest integration: all 26 improvement engines, the full Toolkit, live push with an approval gate.
What it does
- Full account sync: campaigns, ad groups, keywords, ads, assets, search terms, extensions and policy state
- All 26 improvement engines
- All 16 Toolkit tools
- Live one-click push of keywords, negatives, bids, budgets, ads and assets
- Manager (MCC) account discovery
- Change event ingestion, so edits made outside Cliqda appear in Change Impact
What it does not
- Policy appeals and account suspension handling — the Google Ads API does not expose these
- Asset performance labels, which Google stopped returning in v23. Cliqda computes its own ratings instead
Microsoft Ads
Full supportSearch parity where it matters — n-grams, negatives, quality score, budgets, automations and audits.
What it does
- Account sync across campaigns, ad groups, keywords, ads and search terms
- N-grams, negatives, negative conflicts, keyword finder, quality score, budgets, automations and audits
- Live push of keywords, negatives, bids and budgets
- Per-user authentication tokens
What it does not
- Performance Max tooling, which is Google-specific
- RSA Writer and Asset Center, which depend on Google asset APIs
Meta Ads
Reporting onlyPerformance reporting, portfolio roll-ups and change tracking across Facebook and Instagram campaigns.
What it does
- Campaign, ad set and ad performance data
- Inclusion in performance dashboards, portfolio roll-ups and reports
- Change Impact tracking for applied changes
- Alerting on budget and performance conditions
What it does not
- Live push of changes — Meta is currently read-only in Cliqda
- Search-specific tooling, which does not apply to this platform
LinkedIn Ads
Reporting onlyB2B spend brought into the same performance views, reports and alerting as the rest of your accounts.
What it does
- Campaign and creative performance data
- Inclusion in performance dashboards, portfolio roll-ups and reports
- Change Impact tracking
- Alerting on budget and performance conditions
What it does not
- Live push of changes — LinkedIn is currently read-only in Cliqda
- Search-specific tooling, which does not apply to this platform
Google Analytics 4
Measurement layerThe measurement layer: engagement by landing page, channel performance and blended ROAS.
What it does
- Engagement metrics joined to landing pages in Landing Page Lab
- Channel performance and landing page slides in reports
- Blended ROAS across paid and organic
- Tracking health signal feeding the GA engagement engine and conversion alerts
What it does not
- Ad management — GA4 is a measurement connection, not an ad platform
- Replacing ad-platform conversion data, which remains the source of truth for bidding
Connecting
How it works
OAuth, read-only until you say otherwise.
- 1
Authorise Cliqda through the platform’s own OAuth flow. We never see or store your platform password.
- 2
Pick which accounts to activate. Connecting a manager account discovers what is under it; you choose what counts.
- 3
The first sync runs and the audit is ready in minutes.
- 4
Nothing is written back to a live account until you push a change or explicitly enable an automation.
Make your next change an informed one.
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