Account health

Quality Score

Track quality score over time, break down subfactors, and catch keywords that slip.

Available onGoogleMicrosoft

The problem

Quality Score is a snapshot. The platform will not tell you that a keyword was a 7 last month and is a 4 today.

Most tools stamp today’s score onto every historical day. Cliqda stores the daily reading, so the history is real.

What it does

Real historical series — scores are recorded daily, not back-projected from today
Breaks the score into expected CTR, ad relevance and landing page experience so you know which lever to pull
Flags keywords that slipped a grade, ranked by the spend sitting behind them
Subfactor trends show whether a fix actually moved the component you targeted

Platform support

Where it works

Coverage differs by platform because the underlying APIs differ. We say which is which.

Quality Score — platform coverage

These tools tend to get opened in the same session.

Get an account performance audit with easy to parse, percentage-based scores.

Combine ad performance, technical health, and GA4 engagement for every landing page.

View your Search Term Report alongside relevant statistics and add new keywords with ease.

Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.

14-day trial · No credit card · Approval required by default