Bids and budgets

Automations

Set rules like "pause keywords that spend with no conversions" — run daily, applied safely.

Available onGoogleMicrosoft

The problem

The same maintenance decision, made by hand, across forty accounts, every single week.

A rule that is switched off cannot fire, and a run cap that only counts successes is not a cap. Both are handled correctly here.

What it does

Rule builder with conditions on spend, conversions, CPA, ROAS, quality score and more
Runs on a schedule with a per-run cap that counts attempts, not just successes
Approval gate: rules can propose changes for review instead of applying them directly
Templates for the rules most accounts need on day one
Every run is logged, and every applied change flows into Change Impact

Platform support

Where it works

Coverage differs by platform because the underlying APIs differ. We say which is which.

Automations — platform coverage

These tools tend to get opened in the same session.

Review measured before-and-after outcomes for applied improvements and safety guardrails.

Track monthly budget pacing, project month-end spend, and adjust campaign budgets.

Create simple experiments to find the most suitable bidding strategies for your campaigns.

Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.

14-day trial · No credit card · Approval required by default