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Cliqda

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Ad Testing

Monitor A/B tests in every ad group, declare winners, and pause losing ads.

Available onGoogle

The problem

Every ad group is running an unsupervised test, and "the one with the higher CTR" is not a result.

Comparing the best of five variants against a threshold designed for two produces false positives most of the time. Cliqda corrects for it.

What it does

  • Tracks the live test in every ad group without you having to set one up
  • Proper significance testing that accounts for how many variants are competing
  • Declares a winner only when the evidence supports it, and says so plainly when it does not
  • Pause the loser and promote the winner in one action

Platform support

Where it works

Coverage differs by platform because the underlying APIs differ. We say which is which.

Ad Testing — platform coverage
  • Google AdsSupported
  • Microsoft AdsNot available
  • Meta AdsNot available
  • LinkedIn AdsNot available
  • Google Analytics 4Not available

Try Ad Testing on your own accounts

Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.

14-day trial · No credit card · Approval required by default