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Cut wasted spend

N-Gram Finder

Create negative keywords from n-grams, reduce wasted spend and improve ad relevance.

Available onGoogleMicrosoft

The problem

A search term report has thousands of rows and almost no repeats, so the pattern that is wasting your money never shows up as a single line item.

The platform search term report shows you rows. N-Gram Finder shows you the pattern underneath the rows — and tells you when a pattern is too thin to trust.

What it does

  • Breaks every search term into one, two and three-word n-grams and aggregates spend, conversions and CPA across all of them
  • Ranks patterns by wasted spend, not by impressions, so the expensive problems surface first
  • Significance guards flag n-grams whose sample is too small to act on, instead of presenting noise as a finding
  • Build negatives straight from a pattern and push them to the right campaign, ad group or shared list
  • Shared negative lists stay in sync rather than drifting into stale copies

Platform support

Where it works

Coverage differs by platform because the underlying APIs differ. We say which is which.

N-Gram Finder — platform coverage
  • Google AdsSupported
  • Microsoft AdsSupported
  • Meta AdsNot available
  • LinkedIn AdsNot available
  • Google Analytics 4Not available

Try N-Gram Finder on your own accounts

Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.

14-day trial · No credit card · Approval required by default