Prove the work
Change Impact
Review measured before-and-after outcomes for applied improvements and safety guardrails.
The problem
Optimisation tools are happy to tell you what to do. Almost none will tell you whether it worked.
This is the closed loop. A recommendation engine that never grades its own homework is asking you to take it on faith.
What it does
- Every applied improvement gets a measured before-and-after read on the metrics it was meant to move
- Ingests platform change events so changes made outside Cliqda are in the same timeline
- Safety guardrails flag changes that moved the wrong way and surface them for rollback
- Pauses are scored on their own terms — stopping a losing keyword is a win, not a loss of volume
Platform support
Where it works
Coverage differs by platform because the underlying APIs differ. We say which is which.
- Google AdsSupported
- Microsoft AdsSupported
- Meta AdsSupported
- LinkedIn AdsSupported
- Google Analytics 4Not available
Related
Often used alongside
These tools tend to get opened in the same session.
Audit
Get an account performance audit with easy to parse, percentage-based scores.
Automations
Set rules like "pause keywords that spend with no conversions" — run daily, applied safely.
Ad Testing
Monitor A/B tests in every ad group, declare winners, and pause losing ads.
Try Change Impact on your own accounts
Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.
14-day trial · No credit card · Approval required by default