Paid search. Full circle.
Better decisions.
Measured impact.
Find wasted spend. Apply the right changes. See what happened next. Cliqda brings your paid search workflow into one accountable loop.
14-day trial · No credit card required
Block “free” across 18 search terms
$2,148 spent in 30 days across 18 queries containing this pattern. One conversion. Adding a phrase negative to the shared list stops it everywhere.
Est. saving
$2,148/mo
| Search term | Cost | Conv. |
|---|---|---|
| free camping gear | $612 | 0 |
| free hiking boots | $443 | 0 |
| free tent giveaway | $388 | 1 |
| + 15 more terms | ||
Product illustration · Sample data, not customer results
Your accounts.
One connected view.
Optimise Google & Microsoft Ads. Report across Meta & LinkedIn. Connect GA4 for measurement.
Every recommendation, measured.
A recommendation is only the beginning.
From the first finding to the final outcome, keep the evidence in view and the decisions in your hands.
Find the work that matters
26 improvement engines surface specific issues, ranked by the money at stake.
Make the call. Apply the change.
Review the evidence and push approved changes directly to Google Ads or Microsoft Ads.
Know what happened next
Measure before-and-after performance on the metric each change was meant to move.
The feedback loop
Good change? Bad change? See the difference.
Change Impact measures applied improvements against their target metric. When performance gets worse, the result stays visible—with a rollback option where supported.
- Before-and-after results alongside the original change
- Platform change events in the same timeline
- A record your team can learn from
Every applied change, graded against the metric it was meant to move.
Paused 34 non-converting keywords
CPA before → after
$61.20 $48.90
Device bid −18% on mobile
CPA before → after
$54.80 $50.10
Broad match test, 4 ad groups
CPA before → after
$49.30 $57.40
The broad match test raised CPA. Cliqda flagged it for rollback rather than quietly leaving it in place.
Product illustration · Sample data, not customer results
One portfolio. A clearer picture.
Spend less time assembling the story.
Bring performance, budget pacing and reporting into one workspace. See across accounts, then get into the detail when something needs your attention.
- Performance views across five connected platforms
- 41 report slide types, with PDF and PPTX export
- Budget and performance alerts by Slack or email
Spend
$97.4k
+12.6%
Conversions
1,904
+18.2%
CPA
$51.16
−13.4%
ROAS
4.12×
+0.38
Spend vs CPA — last 14 days
Product illustration · Sample data, not customer results
Tools for your judgement
Go deeper when the question does.
16 specialist tools for the account work that needs a closer look.
N-Gram Finder
Create negative keywords from n-grams, reduce wasted spend and improve ad relevance.
Change Impact
Review measured before-and-after outcomes for applied improvements and safety guardrails.
Audit
Get an account performance audit with easy to parse, percentage-based scores.
Built around your work
One brand or a whole portfolio.
For agencies
Keep every client in the picture.
Portfolio roll-ups, white-label reports and account-level access help your team deliver a consistent service.
Explore your workflowFor in-house teams
Connect the work to the outcome.
Bring optimisation, measurement and stakeholder reporting together around the accounts you own.
Explore your workflowBefore you connect
Control comes standard.
When you connect Google Ads or Google Analytics, Cliqda reads your campaign and analytics data to show performance, find improvements and send alerts, and changes your Google Ads account only when you approve it. We never sell this data or use it for advertising.
Will Cliqda change my accounts automatically?
Improvements need your approval. Automations can propose changes for review, or apply directly only when you explicitly configure them to do so.
Which platforms can I connect?
Google Ads and Microsoft Ads support live optimisation. Meta Ads and LinkedIn Ads support reporting, with Google Analytics 4 providing the measurement layer. See Integrations for the coverage of each platform.
What Google data does Cliqda access, and why?
With your permission, Cliqda reads your Google Ads account structure, performance and search term data, and read-only Google Analytics 4 reports. It uses them to build your dashboards and reports, generate recommendations and alerts, and apply the Google Ads changes you approve. Our privacy policy explains how this data is stored, shared and deleted, and you can revoke access at any time from your Google Account.
How do I get started?
Request a trial and tell us about your accounts. The team will help arrange access. Connections use platform OAuth, so you never share your ad platform password with Cliqda.
Make your next change an informed one.
Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.
14-day trial · No credit card · Approval required by default