Performance
One view across every account you run
Spend, conversions, CPA and ROAS for all five connected platforms in the same place, with the segments and comparisons you actually use rather than the ones the ad platform decided to show you.
Trends
Graphs that answer the question you asked
Plot any metric against any other, over any period, with the comparison window you want. Segment by device, network, match type, campaign type, geography or audience.
- Custom metric pairings and comparison periods
- Segment breakdowns without leaving the chart
- Saved views so the report you build once is there next month
Spend
$97.4k
+12.6%
Conversions
1,904
+18.2%
CPA
$51.16
−13.4%
ROAS
4.12×
+0.38
Spend vs CPA — last 14 days
Product illustration · Sample data, not customer results
Portfolio
Every client, one strip
The portfolio view puts each account’s pacing, spend and headline metrics on a single screen, so the account that needs attention this morning is obvious before you open anything.
- Budget pacing with a projected month-end figure per account
- KPI targets with progress against them
- Movers list showing what changed most since last period
Account score 77
Six priority fixes worth an estimated $4,310/mo in recovered spend.
- Structure88
- Creative71
- Bidding64
- Tracking93
- Waste46
- Policy100
Product illustration · Sample data, not customer results
Details that matter
Details you can build decisions on
Consistent time zones, precise spend figures and visible data coverage.
One clock, not two
Month and day boundaries use the account’s own time zone. A dashboard that mixes server time and account time reports the wrong month for anyone east of UTC.
Exact money
Monetary values are stored and compared as exact decimals. Floating-point drift does not belong in a spend column.
Coverage, not just freshness
A sync that ran recently but returned nothing is a gap, not a success. Cliqda measures how much data actually arrived.
Coverage
What comes in from where
We are explicit about which platforms have full support and which are reporting-only.
| Platform | Level | What it brings |
|---|---|---|
| Google Ads | full | The deepest integration: all 26 improvement engines, the full Toolkit, live push with an approval gate. |
| Microsoft Ads | full | Search parity where it matters — n-grams, negatives, quality score, budgets, automations and audits. |
| Meta Ads | reporting | Performance reporting, portfolio roll-ups and change tracking across Facebook and Instagram campaigns. |
| LinkedIn Ads | reporting | B2B spend brought into the same performance views, reports and alerting as the rest of your accounts. |
| Google Analytics 4 | measurement | The measurement layer: engagement by landing page, channel performance and blended ROAS. |
Make your next change an informed one.
Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.
14-day trial · No credit card · Approval required by default