Account health
Conversion Health
Monitor conversion trends, action configuration, data freshness, and tracking outages.
The problem
Conversions drop. You spend two days optimising bids before discovering the tag broke on a site deploy.
The difference between "your conversions fell" and "your conversions stopped being recorded" is the most expensive distinction in paid search. This tool draws it.
What it does
- Separates a genuine performance drop from a tracking outage before you act on it
- Accounts for conversion lag, so a normal reporting delay is not read as a failure
- Shows each action’s configuration — goal role, counting, attribution, conversion windows — beside its recorded activity
- Refuses to judge stale data: a sync gap is reported as unknown, never as a green light
Platform support
Where it works
Coverage differs by platform because the underlying APIs differ. We say which is which.
- Google AdsSupported
- Microsoft AdsSupported
- Meta AdsNot available
- LinkedIn AdsNot available
- Google Analytics 4Not available
Related
Often used alongside
These tools tend to get opened in the same session.
Audit
Get an account performance audit with easy to parse, percentage-based scores.
Landing Page Lab
Combine ad performance, technical health, and GA4 engagement for every landing page.
Change Impact
Review measured before-and-after outcomes for applied improvements and safety guardrails.
Try Conversion Health on your own accounts
Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.
14-day trial · No credit card · Approval required by default