Bids and budgets
Bidding Experiments
Create simple experiments to find the most suitable bidding strategies for your campaigns.
The problem
Switching bidding strategy is a big, scary, irreversible-feeling change made largely on instinct.
An experiment where both arms are configured identically is an A/A test that will eventually report a winner by chance. Cliqda validates the split is real.
What it does
- Set up a real split on the campaign so the control and variant differ by the thing you are testing
- Runs as a genuine experiment with a defined control, not a before-and-after comparison
- Significance reporting that will tell you the result is inconclusive when it is
- Promote the winner or end the experiment from the same screen
Platform support
Where it works
Coverage differs by platform because the underlying APIs differ. We say which is which.
- Google AdsSupported
- Microsoft AdsNot available
- Meta AdsNot available
- LinkedIn AdsNot available
- Google Analytics 4Not available
Related
Often used alongside
These tools tend to get opened in the same session.
Ad Testing
Monitor A/B tests in every ad group, declare winners, and pause losing ads.
Change Impact
Review measured before-and-after outcomes for applied improvements and safety guardrails.
Automations
Set rules like "pause keywords that spend with no conversions" — run daily, applied safely.
Try Bidding Experiments on your own accounts
Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.
14-day trial · No credit card · Approval required by default