Features
Everything you need to run paid search properly
Cliqda is built around four pillars. Find the work, do the work, prove the work, and get told when something breaks.
Improvements
26 engines26 engines that find the work and push it live
- Ranked by the money at stake, not a severity label
- One-click push to Google Ads and Microsoft Ads
- Approval gate before anything reaches a live account
Performance
5 platformsDashboards, segments and portfolio pacing
- Graphs, tables and segments across every connected account
- Portfolio view with budget pacing and KPI targets
- GA4 joined in for engagement and blended ROAS
Reports
41 slide types41 slide types, scheduled and white-labelled
- Scheduled delivery by email, PDF, PPTX or share link
- White-label branding on agency plans
- AI summaries grounded in the account’s own numbers
Alerts
7 alert typesSeven alert types, delivered to Slack
- Budget, conversion, flatline, delta and experiment alerts
- Slack delivery with per-account muting
- Coverage-aware staleness checks, not just sync age
The Toolkit
And 16 specialist tools on top
For the work that needs judgement rather than automation.
N-Gram Finder
Create negative keywords from n-grams, reduce wasted spend and improve ad relevance.
Audit
Get an account performance audit with easy to parse, percentage-based scores.
Quality Score
Track quality score over time, break down subfactors, and catch keywords that slip.
Conversion Health
Monitor conversion trends, action configuration, data freshness, and tracking outages.
Landing Page Lab
Combine ad performance, technical health, and GA4 engagement for every landing page.
Policy Center
Find disapproved and limited ads, understand serving impact, and open the right fix.
Change Impact
Review measured before-and-after outcomes for applied improvements and safety guardrails.
PMax Explorer
Open the Performance Max black box: channel split, brand traffic, asset health.
Negative Conflicts
Find negative keywords that are blocking your active keywords and fix them.
Keyword Finder
View your Search Term Report alongside relevant statistics and add new keywords with ease.
Asset Center
Find weak RSA and Performance Max assets, rated on their own performance and reach.
RSA Writer
Write ads with supporting data from competitors, Google, and other ads in your account.
Ad Testing
Monitor A/B tests in every ad group, declare winners, and pause losing ads.
Automations
Set rules like "pause keywords that spend with no conversions" — run daily, applied safely.
Budgets
Track monthly budget pacing, project month-end spend, and adjust campaign budgets.
Bidding Experiments
Create simple experiments to find the most suitable bidding strategies for your campaigns.
Make your next change an informed one.
Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.
14-day trial · No credit card · Approval required by default