Cut wasted spend

Negative Conflicts

Find negative keywords that are blocking your active keywords and fix them.

Available onGoogleMicrosoft

The problem

A negative added two years ago is silently blocking a keyword you are actively bidding on, and nothing in the platform tells you.

Match-type logic is where these tools get it wrong. Cliqda’s matcher is validated against a 91-case matrix.

What it does

Full match-type matrix — exact, phrase and broad negatives checked against exact, phrase and broad positives
Handles plurals, misspellings, close variants and word order the way the ad platform actually does
Traces the conflict to the campaign, ad group or shared list that owns the negative
Quantifies the impressions and spend the block is costing you

Platform support

Where it works

Coverage differs by platform because the underlying APIs differ. We say which is which.

Negative Conflicts — platform coverage

These tools tend to get opened in the same session.

Create negative keywords from n-grams, reduce wasted spend and improve ad relevance.

View your Search Term Report alongside relevant statistics and add new keywords with ease.

Get an account performance audit with easy to parse, percentage-based scores.

Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.

14-day trial · No credit card · Approval required by default