For in-house teams
One brand, watched properly
A single account with real budget behind it does not need breadth — it needs depth, and it needs someone noticing when something breaks at 2am on a Saturday.
Every day
A short list, not a dashboard
You already know your account. What you do not have is time to re-read the search term report every morning. Cliqda does that pass for you and returns only what is worth acting on, ranked by the money involved.
- Ranked by spend at stake, with the underlying rows on the card
- Thin-sample findings suppressed rather than padded into the list
- One click to apply, with the change measured afterwards
Block “free” across 18 search terms
$2,148 spent in 30 days across 18 queries containing this pattern. One conversion. Adding a phrase negative to the shared list stops it everywhere.
Est. saving
$2,148/mo
| Search term | Cost | Conv. |
|---|---|---|
| free camping gear | $612 | 0 |
| free hiking boots | $443 | 0 |
| free tent giveaway | $388 | 1 |
| + 15 more terms | ||
Product illustration · Sample data, not customer results
When it breaks
The tag broke on Friday’s deploy
The most expensive failure in paid search is not a bad bid — it is spending normally for three days while conversions quietly stop being recorded. Cliqda separates a tracking outage from a performance drop and tells you which one you have.
- Flatline detection with spend context attached
- Conversion lag accounted for, so a reporting delay is not read as a failure
- Slack delivery, because that is where the team already is
Conversion tracking flatlined
14 min ago
Riverside Dental — 0 conversions recorded for 26 hours. Spend continued at $340/day.
Projected to overspend
2 hours ago
Northwind Outdoors is pacing to $41.2k against a $34k monthly budget.
Ad test reached significance
Yesterday
Variant B wins in 4 ad groups. Losing ads ready to pause.
Product illustration · Sample data, not customer results
Upwards
For the conversation with finance
In-house work gets judged by people who do not read a Google Ads interface.
Blended ROAS
GA4 connected alongside the ad platforms, so you can answer the blended question rather than the paid-only one.
Budget pacing that holds up
Projected month-end spend against plan, calculated in your account’s time zone, with exact decimal money.
Measured outcomes
Change Impact gives you before-and-after numbers for the work you did — the thing a quarterly review actually wants.
Connect your account and see the queue
Tell us about your accounts. We’ll help you explore the findings, the workflow and the results with a 14-day trial.
14-day trial · No credit card · Approval required by default